30th September - 2nd October 2025 | Barcelona, Spain
Speaker

Inês Drummond

Position:
Chief Transformation Officer
Company:
Sonae Sierra
Inês Drummond

Inês Drummond Borges joined Sonae Sierra in 2021 to take charge of the company’s commercial, cultural and digital transformation. Previously, she was Marketing Director for Iberia at Worten, where she played a central role in the design and delivery of the company’s digital transformation process, from 2015. She worked at Vodafone for 15 years, performing various roles related to the firm’s business strategy and marketing. She started her career as a Business Analyst at McKinsey & Company.

Sessions